10 Ways Sales Reps Can Leverage Ecommerce to Grow Sales

1. A helping hand with research

Ecommerce empowers users with the information they need to make confident buying decisions. Think of ecommerce as a virtual assistant that does the preliminary research for your sales reps and customers. Need to find product details and specifications? It's right there online. Looking for customer reviews and ratings? eCommerce has got it covered. It’s like having an extra team member who helps your sales reps by doing all the basic groundwork.

3. Close deals and expand clientele

Help sales reps close more deals. Ecommerce is more than just a convenience for customers; it's a strategic tool for sales reps to close deals and expand their client base. By providing customers with a secure and user-friendly platform, sales reps not only facilitate the purchase of desired products but also expose customers to related products they might not have initially considered.

Moreover, ecommerce platforms also provide a transparent view of the sales funnel. Sales reps can monitor the progress of deals in real time, recognize when a prospect has shown interest, and identify timely opportunities to follow up, ensuring no potential sale slips through the cracks.

Another value proposition to highlight, especially when pitching to enterprises, is the integration of procurement tools within the ecommerce platform. Often, getting buy-in from a company's CFO is a crucial step in sealing a deal. Sales reps can make this process smoother by emphasizing features like procurement tools that assist CFOs in tracking and controlling employee through mechanisms like approval workflows.

In line with this, it's essential to recognize the buying patterns of large enterprises. Many major companies have standardized their purchasing processes and will only engage with suppliers that align with their eprocurement systems. This often requires the vendor to have a powerful ecommerce site and capabilities like punchout. For sales reps targeting large accounts, having an ecommerce platform becomes an advantage and a necessity, opening doors to potentially lucrative deals.

5. Gets customers to buy more

Current customers buy more than new customers. We see that the most profitable customers are the ones using shopping lists. Using these lists, buyers don't waste time hunting for the same items repeatedly. They click, buy, and they're on their way. And when folks buy without fuss, they often buy more. It's simple math. So, if reps guide their customers to create these lists, they're not just making life easier. They're opening the door to bigger sales. It's a straightforward way to fill the basket more and more, time after time.

7. A time-saver with recurring orders

Have you ever considered how much time sales reps spend processing regular, recurring orders? More than you'd like, right? Ecommerce can help here, too, by automating these repetitive tasks. The time saved automating recurring orders can be spent on something more valuable, like building relationships with customers and finding new business opportunities.

Imagine a system where regular orders just take care of themselves, freeing your team to do what they do best: sell, connect, and grow your business. It's not a distant dream; it's ecommerce at work today.

9. Take back personal time

In the modern age of instantaneous communication and global markets, many customers operate around the clock. Consequently, there's an expectation for their sales reps to be constantly available. Ecommerce platforms can help alleviate this 24/7 pressure. Instead of fielding calls at odd hours, sales reps can direct their clients to a platform with rich product content where most of their queries can be addressed. It's a win-win.

A Partner, not a rival

Ecommerce is not there to replace your sales team but to amplify their efforts. It’s like having a co-pilot who’s always ready to help. Sales reps who embrace ecommerce are often more successful than those who don't. So, let's not see it as competition but as a way to make your job easier and more successful.

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