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    Maximize LBM Sales by Capturing DIY Search Traffic

    Monday, April 15, 2024

    Lumber and Hardware store attendance conversing with a customer at the checkout register

    LBM dealers are in a unique position.

    While professional B2B buyers remain their bread and butter, more and more everyday consumers influence purchases from hardware stores, lumberyards, and home centers across the US.

    There's no doubt the rise of DIY drives this B2C growth. In fact, the DIY home improvement retailing market size in the US is projected to reach nearly $680 billion by 2025, up from an estimated $438 billion in 2020.

    Recent surveys show     that 3 out of 4 homeowners attempt home improvement projects. Young homeowners use tools like YouTube and TikTok to take on projects without the assistance of a professional.

    Other consumers opt for contractor help, but make their own product selections, ultimately controlling what gets purchased.

    Our own home and building supply division president, John Maiuri, spoke on this during his recent 2024 State of LBM interview:

    "I would suggest that people should never underestimate, even if they're oriented to the trade businesses, the nature of involvement at the DIY level," Maiuri said. "They may not actually be doing it themselves, but in many, many cases, the homeowners or the property owners are driving decisions from behind the scenes."


    LBM Monthly Keyword Searches

    View our latest map of state-wide LBM keyword searches to discover what you could be missing out on.

    0-100K LBM Keyword Searches

    100K-200K LBM Keyword Searches

    200K-300K LBM Keyword Searches

    300K+ LBM Keyword Searches

    State
    "Lumberyard"
    "Hardware Store"
    "Home Center"
    Total LBM Keyword Searches
    State: Alabama
    "Lumberyard": 25,500
    "Hardware Store": 39,000
    "Home Center": 2,100
    Total LBM Keyword Searches: 66,600
    State: Alaska
    "Lumberyard": 1,200
    "Hardware Store": 9,600
    "Home Center": 300
    Total LBM Keyword Searches: 11,100
    State: Arizona
    "Lumberyard": 40,800
    "Hardware Store": 72,000
    "Home Center": 3,300
    Total LBM Keyword Searches: 116,100
    State: Arkansas
    "Lumberyard": 4,800
    "Hardware Store": 26,400
    "Home Center": 1,200
    Total LBM Keyword Searches: 32,400
    State: California
    "Lumberyard": 135,000
    "Hardware Store": 666,000
    "Home Center": 39,000
    Total LBM Keyword Searches: 840,000
    State: Colorado
    "Lumberyard": 33,000
    "Hardware Store": 108,000
    "Home Center": 6,300
    Total LBM Keyword Searches: 147,300
    State: Connecticut
    "Lumberyard": 12,900
    "Hardware Store": 48,000
    "Home Center": 4,200
    Total LBM Keyword Searches: 65,100
    State: Delaware
    "Lumberyard": 1,800
    "Hardware Store": 11,700
    "Home Center": 600
    Total LBM Keyword Searches: 41,100
    State: Florida
    "Lumberyard": 47,700
    "Hardware Store": 243,000
    "Home Center": 72,000
    Total LBM Keyword Searches: 362,700
    State: Georgia
    "Lumberyard": 22,200
    "Hardware Store": 87,000
    "Home Center": 11,700
    Total LBM Keyword Searches: 120,900
    State: Hawaii
    "Lumberyard": 1,200
    "Hardware Store": 14,400
    "Home Center": 600
    Total LBM Keyword Searches: 16,200
    State: Idaho
    "Lumberyard": 5,400
    "Hardware Store": 26,400
    "Home Center": 900
    Total LBM Keyword Searches: 32,700
    State: Illinois
    "Lumberyard": 33,300
    "Hardware Store": 162,000
    "Home Center": 14,400
    Total LBM Keyword Searches: 209,700
    State: Indiana
    "Lumberyard": 12,900
    "Hardware Store": 87,000
    "Home Center": 14,400
    Total LBM Keyword Searches: 114,300
    State: Iowa
    "Lumberyard": 27,300
    "Hardware Store": 30,000
    "Home Center": 900
    Total LBM Keyword Searches: 58,200
    State: Kansas
    "Lumberyard": 12,000
    "Hardware Store": 39,000
    "Home Center": 1,500
    Total LBM Keyword Searches: 52,500
    State: Kentucky
    "Lumberyard": 12,900
    "Hardware Store": 39,000
    "Home Center": 30,000
    Total LBM Keyword Searches: 81,900
    State: Louisiana
    "Lumberyard": 9,600
    "Hardware Store": 39,000
    "Home Center": 2,100
    Total LBM Keyword Searches: 50,700
    State: Maine
    "Lumberyard": 6,300
    "Hardware Store": 39,000
    "Home Center": 600
    Total LBM Keyword Searches: 45,900
    State: Maryland
    "Lumberyard": 12,000
    "Hardware Store": 57,000
    "Home Center": 6,300
    Total LBM Keyword Searches: 75,300
    State: Massachusetts
    "Lumberyard": 29,400
    "Hardware Store": 162,000
    "Home Center": 9,600
    Total LBM Keyword Searches: 201,000
    State: Michigan
    "Lumberyard": 36,000
    "Hardware Store": 162,000
    "Home Center": 21,600
    Total LBM Keyword Searches: 219,600
    State: Minnesota
    "Lumberyard": 33,000
    "Hardware Store": 132,000
    "Home Center": 4,200
    Total LBM Keyword Searches: 169,200
    State: Mississippi
    "Lumberyard": 3,600
    "Hardware Store": 17,700
    "Home Center": 1,500
    Total LBM Keyword Searches: 22,800
    State: Missouri
    "Lumberyard": 28,800
    "Hardware Store": 72,000
    "Home Center": 3,300
    Total LBM Keyword Searches: 104,100
    State: Montana
    "Lumberyard": 4,200
    "Hardware Store": 17,700
    "Home Center": 600
    Total LBM Keyword Searches: 22,500
    State: Nebraska
    "Lumberyard": 6,900
    "Hardware Store": 17,700
    "Home Center": 900
    Total LBM Keyword Searches: 25,500
    State: Nevada
    "Lumberyard": 5,400
    "Hardware Store": 26,400
    "Home Center": 2,700
    Total LBM Keyword Searches: 34,500
    State: New Hampshire
    "Lumberyard": 6,900
    "Hardware Store": 21,600
    "Home Center": 900
    Total LBM Keyword Searches: 29,400
    State: New Jersey
    "Lumberyard": 29,400
    "Hardware Store": 108,000
    "Home Center": 21,600
    Total LBM Keyword Searches: 159,000
    State: New Mexico
    "Lumberyard": 3,300
    "Hardware Store": 21,600
    "Home Center": 600
    Total LBM Keyword Searches: 25,500
    State: New York
    "Lumberyard": 66,000
    "Hardware Store": 813,000
    "Home Center": 39,000
    Total LBM Keyword Searches: 918,000
    State: North Carolina
    "Lumberyard": 27,300
    "Hardware Store": 108,000
    "Home Center": 9,600
    Total LBM Keyword Searches: 144,900
    State: North Dakota
    "Lumberyard": 5,400
    "Hardware Store": 9,600
    "Home Center": 300
    Total LBM Keyword Searches: 15,300
    State: Ohio
    "Lumberyard": 27,300
    "Hardware Store": 132,000
    "Home Center": 6,300
    Total LBM Keyword Searches: 165,600
    State: Oklahoma
    "Lumberyard": 12,900
    "Hardware Store": 39,000
    "Home Center": 1,200
    Total LBM Keyword Searches: 53,100
    State: Oregon
    "Lumberyard": 22,200
    "Hardware Store": 108,000
    "Home Center": 2,100
    Total LBM Keyword Searches: 132,300
    State: Pennsylvania
    "Lumberyard": 33,000
    "Hardware Store": 162,000
    "Home Center": 7,800
    Total LBM Keyword Searches: 202,800
    State: Rhode Island
    "Lumberyard": 3,900
    "Hardware Store": 14,400
    "Home Center": 1,500
    Total LBM Keyword Searches: 19,800
    State: South Carolina
    "Lumberyard": 12,000
    "Hardware Store": 57,000
    "Home Center": 4,200
    Total LBM Keyword Searches: 73,200
    State: South Dakota
    "Lumberyard": 3,300
    "Hardware Store": 9,600
    "Home Center": 300
    Total LBM Keyword Searches: 13,200
    State: Tennessee
    "Lumberyard": 14,700
    "Hardware Store": 57,00
    "Home Center": 4,200
    Total LBM Keyword Searches: 75,900
    State: Texas
    "Lumberyard": 117,000
    "Hardware Store": 297,000
    "Home Center": 30,000
    Total LBM Keyword Searches: 444,000
    State: Utah
    "Lumberyard": 9,600
    "Hardware Store": 48,000
    "Home Center": 4,200
    Total LBM Keyword Searches: 61,800
    State: Vermont
    "Lumberyard": 3,300
    "Hardware Store": 21,600
    "Home Center": 600
    Total LBM Keyword Searches: 25,500
    State: Virginia
    "Lumberyard": 19,500
    "Hardware Store": 108,000
    "Home Center": 14,400
    Total LBM Keyword Searches: 141,900
    State: Washington
    "Lumberyard": 40,800
    "Hardware Store": 198,000
    "Home Center": 5,100
    Total LBM Keyword Searches: 243,900
    State: West Virginia
    "Lumberyard": 1,500
    "Hardware Store": 11,700
    "Home Center": 300
    Total LBM Keyword Searches: 13,500
    State: Wisconsin
    "Lumberyard": 33,000
    "Hardware Store": 108,000
    "Home Center": 2,700
    Total LBM Keyword Searches: 143,700
    State: Wyoming
    "Lumberyard": 2,400
    "Hardware Store": 9,600
    "Home Center": 300
    Total LBM Keyword Searches: 12,300
    *Monthly searches based on daily keyword volume per state for April 15, 2024 multiplied by 30 days.


    Maiuri emphasized that both contractors and consumers carry around their phones with them every day. When they're asked a question or have to make a choice, they turn to the internet to search for products, reviews, or local businesses where they can purchase supplies for their projects.

    This begs the question: when these DIYers or local contractors are searching online for terms like "hardware store" or "home center", are you being found?

    Without a strong website presence, these decision-makers are unlikely to stumble upon your business. Without ecommerce functionality, they're even more unlikely to browse your products.

    Don't wait for "someday". Someday is now. Capitalize on this growing market before your competitors get there first.

    Capture more business.

    Speak with one of our knowledgable Spurce eCommerce guides. We'll help you on your journey.

    SCHEDULE CONSULTATION

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