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Semi-Custom Home Builders

Semi-custom new construction row of houses


Integrated software solutions for you to optimize all steps of the new home building process

Navigating residential construction projects can be complex. Our software empowers builders to oversee multiple projects, monitor schedules, and optimize resource allocation with ease.


Our ecosystem of software solutions

We offer an innovative suite of technology solutions built specifically for semi-custom home builders. By implementing our software solutions, semi-custom home builders can sell more homes, increase efficiency, lower costs, and accelerate growth. See how our ERP, CRM, online sales and design centers, and lot management software benefit your home building business.

MarkSystems

MarkSystems is an ERP business management software solution built on a single platform and designed specifically for semi-custom and production home builders. It manages all phases of home construction from prospecting to warranty.

Lasso CRM

Simplify lead management and increase conversions using Lasso CRM for home builders, real estate developers, and new home agencies. Our custom-built software is perfect for converting prospects into purchasers.

Insearch

Your buyers expect an online interactive, self-service experience from builders and developers. Give it to them by creating an impactful customer experience online or onsite that stands out against competitors.

LotVue

Home builders can engage and convert more home buyers online while managing lot inventories more efficiently. Land developers can better manage their lots and streamline communication with home builders with our lot management software.

Important software capabilities to be successful

Accounting

Provide accurate financial information, facilitate budgeting, and cost control, and streamline contract and billing processes.

Construction Scheduling

Effectively plan and manage project timelines, resources, and tasks to improve efficiency, productivity, and project completion.

Job Cost Management

Accurately track and analyze project expenses/revenues to enhance profitability, control costs, and make informed financial decisions.

Product Development

Create and improve construction methods with innovative solutions, improved efficiency, and a competitive edge in the market.

Project Management

Proficiently plan, coordinate, and control projects, delivering enhanced efficiency, cost control, and successful completion.

Purchasing and Bidding

Efficiently source materials and services at competitive prices through strategic procurement processes to provide cost savings.

Reporting

Generate accurate financial and project reports for valuable insights and informed decision-making.

Vendor Communication

Establish effective channels of communication with all parties to streamline collaboration and ensure timely project delivery.

Warranty Management

Successfully track, resolve, and document warranty claims to improve customer satisfaction and reduce costs.

With MarkSystems, you're not just managing construction; you're orchestrating a symphony of elements that come together harmoniously to create exceptional homes. From prospect management to procurement, project management to financials, MarkSystems empowers you with the tools to navigate the intricate landscape of residential construction with confidence and finesse.

MarkSystems: Empowering Efficiency, Seamlessly

Explore the complete range of MarkSystems software features and unleash the power of cutting-edge capabilities


Vantage Homes Success Story Leveraging MarkSystems

Watch as Andy Sanchez, Director with Vantage Homes explain how MarkSystems has allowed them to gain efficiency and accuracy with a complete system.


Top 10 Communication Strategies in Construction

Newly built custom home

Effective communication is the cornerstone of successful construction project management.

Cost Management Strategies in Construction

The front of a newly constructed custom home

Effective cost management is crucial for maintaining a healthy financial bottom line and long-term business success.


MarkSystems blog series: Empowering semi-custom home builders for success

We understand the unique challenges and opportunities semi-custom home builders face daily. This is why we've crafted this blog series, exclusively designed to empower you with knowledge, strategies, and innovative solutions to enhance your home construction business.

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Attain success in ERP implementation

The implementation of ERP business management software can have a major impact if carried out thoughtfully. Imagine your business gaining efficient workflows, lower operating expenses, higher employee satisfaction, and improved customer service, with the furthest-reaching and most long-term results.

Take advantage of our decades of industry expertise

Our team’s extensive experience spans from single-family homes to multi-unit developments. We understand the intricacies and challenges involved in residential construction—from initial design and planning to the final stages of construction and finishing touches—and take your success personally.

Utilize our industry expertise to address your challenges

We understand your market, are familiar with your products, and appreciate your customer dynamic. Our extensive residential construction knowledge acts as an extension of your business. Leverage our technology to solve business problems and make your operation run more smoothly.

Overcome Technological Limitations

Has finding the right back-office system to manage your business been overwhelming? But, staying with the same system for convenience could also hold you back. Your business management system should seamlessly manage all phases of home construction and lot management from prospecting to warranty.

“There’s 10,000 ways to approach building a house, and MarkSystems guides the way so everyone can follow. Before, sales reps needed to determine how many doorknobs the house would have and what type. There would be a morning room, then not, then one would be added again. Or customers would pick things out of sequence. They’d choose a morning room but then wanted it with hardwood flooring, and that would be a different price, so the order would have to be changed by hand on paper. It created a lot of confusion and wasted a lot of time on conversations trying to determine where projects were and what had actually been sold.”

Ken Grill, Estimator
Southern Development Homes

Semi-Custom Home Builders FAQs

What is the difference between a production home builder and a semi-custom home builder?

Project Management Complexity: Managing multiple construction projects simultaneously, each with its unique set of requirements, can be challenging. Coordinating schedules, tracking progress, and ensuring efficient resource allocation become crucial.

Cost Control and Profitability: Balancing costs, such as materials, labor, and subcontractors, while maintaining profitability is a constant concern for businesses like yours. Accurate estimating, budgeting, and tracking expenses throughout the construction process are essential.

Workflow Efficiency: Optimizing the construction workflow and minimizing delays is vital to meet your deadlines and delivering homes on time. Coordinating various tasks, such as permitting, inspections, and subcontractor scheduling, requires effective project management.

Communication and Collaboration: Efficient communication between builders, suppliers, subcontractors, and other stakeholders is essential for smooth operations. Sharing project updates, addressing issues, and maintaining transparent communication channels can be a challenge.

Data Management and Reporting: Managing vast amounts of project data, including contracts, change orders, budgets, and financial information, can be overwhelming. Generating accurate reports and analyzing data for informed decision-making is crucial.

What are the business challenges associated with semi-custom home builders?

An ERP (Enterprise Resource Planning) system is a comprehensive software solution that integrates various business functions and processes into a single platform.

In residential construction, an ERP can provide benefits such as streamlined project management, efficient resource allocation, accurate cost tracking, enhanced communication, and improved overall operational efficiency.

How can ERP software benefit semi-custom home builders business operations when working on residential construction projects?

A robust ERP system for residential construction should include modules such as project management, financial management, procurement, inventory management, scheduling, subcontractor management, customer relationship management (CRM), document management, and reporting/analytics.

These modules help address the unique requirements and challenges of home builders in new construction.

What are the top FAQs semi-custom home builders ask on Google?

You bet. The right ERP system can facilitate better communication, tracks subcontractor performance, manages contracts, and automates processes such as bidding, approval workflows, and payment management.

This improves collaboration and ensures smooth operations with your subcontractors and vendors.

What customization options are typically available with semi-custom home builders?

Absolutely. By providing scheduling tools, resource allocation capabilities, and real-time tracking of project progress. You can optimize schedules, identify potential delays, and adjust to ensure timely completion of residential construction projects.

What advise should be given to potential homebuyers when deciding to work with a semi-custom home builder?

ERP provides robust financial management features, including cost estimation, budgeting, expense tracking, and invoice management.

By centralizing financial data, home builders can monitor costs, analyze profitability, track project expenses, and make informed financial decisions for better cost control and improved profitability.

What is the advantage of choosing a semi-custom home builder over a production home builder?

Home builders, subcontractors, suppliers, and clients can communicate, share project updates, exchange documents, and collaborate seamlessly within the ERP system, improving transparency and efficiency in project communication.

Industry Insights & Resources
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Learn how our team of industry experts can help you today.

Are you ready to take your semi-custom home building business to the next level? Don't miss out on the opportunity to transform your operations with our suite of integrated software solutions.