Sales & Marketing Software for Homebuilders

The ECI Sales Suite combines a homebuilder‑specific CRM, interactive lot maps, virtual tours, and customer experience tools into one connected platform that helps builders attract, qualify, and convert buyers faster.

The Sales Suite is built for homebuilders and developers who want to increase conversion rates, shorten sales cycles, and create a smoother buyer experience. It supports every role involved in attracting, nurturing, and converting new‑home buyers — including:

• Online Sales Counselors (OSCs) who need faster lead routing, automated follow‑ups, and real-time buyer insights
• Onsite sales agents who benefit from prepared, better-qualified appointments
• Marketing teams looking to track campaign performance from first click to close
• Sales leaders and leadership teams who want clear visibility into pipeline, performance, and community demand
• Design center staff who want buyers to arrive informed and ready with saved options and selections

Together, these teams use the Sales Suite to generate higher-quality leads, convert more buyers online and in person, and consistently deliver a five‑star homebuying experience.

Yes. The Sales Suite integrates with the systems homebuilders rely on every day, including your website, ERP, CRM, design studio tools, and marketing platforms. These integrations keep lot inventory, lead data, buyer activity, appointments, and options selections in sync—eliminating rekeying and giving OSCs, onsite agents, and sales leaders a single source of truth. The result is a smoother workflow, fewer errors, and a connected buyer journey from first click to close.

Homebuilders using the Sales Suite see more qualified buyers, faster sales cycles, and higher customer satisfaction—powered by real-time insights into buyer behavior and community demand.

Teams report stronger lead-to-appointment conversion, improved OSC and onsite agent performance, higher options revenue, and a significant boost in reviews and referral-driven traffic.For a deeper look at proven results from top builders, see our Top Builder success stories. (Insert link.)

Absolutely. The Sales Suite is designed to be adopted in stages, so you can start where you’ll see the fastest impact. Many builders begin with CRM and lead management or virtual tours and interactive lot maps, then add design studio tools, survey and review management, and other CX capabilities as they grow. Every module is purpose‑built for homebuilders and works together to deliver incremental sales, higher conversion rates, and a more connected buyer journey.

The Sales Suite is purpose‑built for homebuilders, not adapted from another industry. Unlike generic CRM or marketing tools, it includes lot‑level inventory management, interactive community and floor‑plan views, design‑selection workflows, OSC‑ready lead routing, and buyer‑journey reporting that follow prospects from first click to contract.

Every feature—CRM, virtual tours, lot maps, design tools, and customer experience insights—is engineered around the way builders sell, schedule, and communicate with buyers, giving your team the data and workflows a general‑purpose platform simply can’t support.

Yes. The Sales Suite provides role‑specific tools for both online sales counselors and onsite community personnel. OSCs get fast, automated lead routing, prioritized follow‑up queues, and rich digital context from every website visit—helping them qualify buyers and set stronger appointments. Onsite agents see real-time lot status, buyer history, saved design selections, and activity from earlier touchpoints, ensuring smooth handoffs and appointments that start further down the funnel. The result is a unified buyer journey with workflows tailored to how each team actually sells.

The Sales Suite strengthens your reputation by automatically capturing buyer sentiment at key milestones and routing issues to the right team before they escalate. It’s also the only homebuilder sales platform that lets you syndicate verified homebuyer reviews directly to Zillow, giving your communities visibility where today’s buyers are actively researching new‑construction builders. Positive reviews can be published to Zillow and other trusted channels, turning satisfied homeowners into powerful social proof and a consistent source of referrals.

You’ll receive guided onboarding, role‑based training, and ongoing support tailored to the way homebuilders sell. From OSCs and onsite agents to marketing teams and sales leaders, each group gets the workflows, best practices, and hands‑on guidance they need to ramp quickly. Our dedicated support team understands homebuilder sales operations, ensuring your processes run smoothly long after launch.

Our Homebuilder Sales Suite is built to strengthen the sales, marketing, and customer experience performance metrics that matter most to homebuilders. By unifying sales workflows, providing real‑time inventory visibility, and connecting customer insights across the buyer journey, builders typically see lift in several core KPIs:

• Lead-to-Sale Conversion Rate: Our purpose-built CRM’s automation, nurturing, and follow-up tools help sales teams respond faster and more consistently, increasing the percentage of leads that convert into scheduled appointments—and ultimately sales.
• Sales Cycle Time: Real-time lot, plan, and pricing availability, combined with guided selling and onsite sales enablement, reduces delays and shortens the time from first contact to contract.
• Online-to-Offline Engagement Rate: Digital registration, interactive inventory experiences, and more intuitive buyer pathways increase the share of online leads who take meaningful next steps such as tours, appointments, and reservations.
• Contract Conversion Rate: With accurate, always‑up‑to‑date inventory information and a unified customer history, sales teams encounter fewer friction points, resulting in higher contract conversion rates.
• Net Promoter Score and Referral Potential: Our homebuyer customer experience platform surfaces real-time feedback and sentiment throughout the buyer journey, helping teams address issues early and create a more consistent, higher‑quality experience.
• Marketing ROI: Centralized reporting and attribution help builders understand which campaigns, channels, and communities generate the strongest leads—allowing marketing teams to focus spend where it performs best.