Customer Success Story : Hubbard Supplyhouse
How Hubbard Supplyhouse Built A 24/7 Sales Team With EvolutionX
Learn how one distributor turned ecommerce into a strategic growth engine, fueling expansion, efficiency, and customer loyalty.
About Hubbard Supplyhouse
Hubbard Supplyhouse is a Carolina-based distributor serving professional contractors, builders, and homeowners across North and South Carolina.
Founded in 1972 in Fayetteville, North Carolina, Hubbard Supplyhouse is known for responsive, relationship-driven service. What makes the company unique is its customer- and contractor-focused approach: it isn’t just about selling supplies, but partnering as an extension of each customer’s business to help them grow.
For Jordan Puryear, leading marketing at Hubbard Supplyhouse meant more than promoting plumbing, lighting, and appliances; it meant helping contractors grow their businesses.
But as the company looked to expand into new markets and open new locations, it needed a scalable ecommerce strategy. That’s when EvolutionX became the obvious choice. With seamless ERP integration and real-time inventory visibility, top priorities for their customers, Hubbard Supplyhouse transformed operations with the help of EvolutionX.
Now, instead of relying on gut decisions, Hubbard Supplyhouse uses data-driven insights to anticipate customer needs, streamline operations, and stay profitable. “EvolutionX really allows us to have a twenty-four-hour salesperson,” Jordan says. And it’s helped them break into new markets before even setting foot there.
“Expectations aren’t going backwards; they’re only going forwards. The only way to stay profitable is to embrace change and build on our online presence.”
Profit in focus: How EvolutionX turned data into dollars
Before adopting EvolutionX, Hubbard Supplyhouse made decisions based on instinct and experience. But with the platform’s built-in analytics, they now have clear visibility into customer buying patterns, giving them the data they need to anticipate demand and deliver exactly what contractors need, when they need it.
This shift has been especially impactful for their volume-based customers with tighter margins. By streamlining order processing and reducing manual work, EvolutionX helps Hubbard serve more efficiently while keeping profitability front and center. “As technology grows, our customer expectations grow,” says Jordan.
“Without the speed of our order transactions, without the transparency that our customers get, we won’t be able to grow at the pace that we want to grow.”
Efficiency that drives growth and builds loyalty
Order processing used to be slow and error-prone. Manual data entry and back-and-forth corrections made it hard to keep pace with customer demand. With EvolutionX, that’s changed. Now, every order is reviewed by a salesperson before it’s processed, reducing mistakes and strengthening customer relationships.
The biggest shift? Speed. Teams can now process orders faster than ever, without sacrificing accuracy or transparency.
“Our customer experience is everything we do, and our ecommerce platform has been an extension of that. It’s really helped us grow with our relationships and grow with our processes and really gain the trust of our customers.”
Strengthening customer relationships through trust and transparency
Transparency was a missing piece for Hubbard Supplyhouse. Contractors needed real-time inventory, accurate pricing, and easy access to their accounts, but the tools weren’t keeping up. With EvolutionX, customers get the visibility they needed to make smarter decisions, helping Hubbard Supplyhouse get ahead of their expectations.
As Hubbard Supplyhouse expanded into new markets, EvolutionX scaled with them. Features like Quick lists and pricing visibility deepened customer partnerships and boosted contractor adoption.
“We’ve seen substantial growth on our ecommerce platform over the past year, and I see it being a huge component of where we’re going in future years.”
Breaking into new markets before breaking ground
With twelve locations and two new ones opened in the past year, Hubbard Supplyhouse is expanding fast. But EvolutionX is what makes that growth possible. The platform gives them a single digital storefront that spans every location, so whether a customer is in Charlotte or Garner, they get the same seamless experience.
EvolutionX also supports Hubbard Supplyhouse in entering new markets before physically moving in. With online visibility, they can advertise, take orders, and build customer relationships ahead of time. “The platform is really just designed for distribution in our industry,” says Jordan.
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