The Homebuilding Hot Seat: When Spec Homes Don't Sell

SPEC homes, we love them, we hate them. But they are often a critical part of a home builder's arsenal in the game of new home sales. We all hope they sell quickly. But what happens when they don't? What are some strategies you can take to get them moved without losing your shirt?

Brook Jennings of Cannonball Moments was in the "hot seat" and discussed this very thing with our panel of industry experts!