Signals Over Stats: What Homebuyer Website Behavior Is Telling You About 2026 Demand

As media costs rise and buyer journeys grow longer, traditional website metrics like traffic, form fills, and bounce rate are becoming less reliable indicators of real demand. Today’s buyers are researching earlier, engaging more selectively, and often leaving behind signals of intent long before they ever submit a lead.

In this session, CommVersion and ECI (Lasso) break down real homebuilder website behavior data to reveal what buyer activity is actually telling you about 2026 demand. We’ll explore emerging engagement patterns, where conversion is breaking down across builder websites, and how leading teams are adjusting their digital strategies to capture high-intent buyers earlier in the journey.

This webinar is designed for marketing, digital, and sales leaders who want to move beyond surface-level stats and make smarter decisions based on buyer behavior, not assumptions

You’ll learn:

• How homebuyer website behavior is shifting as the market stabilizes
• Why traffic and lead volume alone no longer tell the full story
• The intent signals most builders are missing on their websites
• Where engagement breaks down between online research and sales follow-up
• What high-performing builders are prioritizing to prepare for 2026