Jan 22, 2026
Thursday
12:00 PM - 1:00 PM
ET
Free
About The Event
Curious what AI looks like when it actually helps your team sell more homes (instead of adding another “thing” to manage)? Join us for a fast, practical session built for homebuilders using Lasso CRM.
We’ll kick off with a quick 5-minute overview of Rilla, then hear from two Lasso CRM customers, Ideal Homes and Homes by Taber, as they share how they’re using Rilla to sharpen sales conversations, shorten time to close, and improve consistency across the team.
Monica Wheaton will moderate a Q&A-style discussion designed to pull out real workflows, real results, and the small changes that make the biggest impact, so you can decide what’s worth adopting for your own team.
What you’ll take away:
Quick session. Real examples. Plenty of take-home ideas. 🏡✨
Meet the speakers
Cori Masters
Customer Success Manager, Lasso
Cori Masters is a Customer Success Manager at Lasso, where she partners with homebuilders to help them get the most value from their CRM and sales processes. With a strong background in supporting sales teams, Cori focuses on improving lead management, follow-up consistency, and adoption of technology that strengthens both performance and the buyer experience.
Mark Winhoffer
Rilla
Mark Winhoffer is a sales leader at Rilla, where he helps homebuilders and sales organizations unlock the power of conversation intelligence. With deep experience in sales enablement and AI-driven coaching, Mark focuses on helping teams understand what actually happens in sales conversations and how to turn those insights into measurable performance gains.
Lindsay Holtom
Homes by Tabor
Lindsay Holtom is a sales leader at Homes by Tabor, where she focuses on driving performance through strong sales processes, coaching, and buyer-first strategies. With hands-on experience in new home sales, Lindsay brings practical insight into how teams can use data and technology to improve conversations, accountability, and close rates without losing the human touch.
Erin Yarbrough
Ideal Homes
Erin Yarbrough is a marketing and sales professional at Ideal Homes with a passion for aligning technology, messaging, and the buyer journey. She works closely with sales teams to turn insights into action, helping improve lead follow-up, communication quality, and overall customer experience through smarter systems and real-world application.
