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    Websites With A Pulse: Designing Homebuilder Websites That Work Harder

    ON-DEMAND WEBINAR

    About the event

    Transform your website into a high-performing digital experience: Designed to captivate, optimized to convert, and built to drive action.

    Great photography and up-to-date listings are must-haves for today’s homebuyers. Don't stop there. To really connect with buyers and drive action, your website needs to offer more. Embrace better design, intuitive navigation, and interactive tools that guide the journey, and keep the prospect on your site.

    In this session, Dennis O'Neil, founder of ONeil Interactive, discusses what it takes to design a high-performing homebuilder website that doesn’t just look good, but works hard to achieve your sales and marketing goals.

    We will dive into:

    • What retail-inspired design really means in homebuilding
    • How to use interactive tools like floorplans, sitemaps, and quizzes to boost engagement
    • Simple ways to improve the user experience
    • Real examples of builders doing it well, and where some fall short

    Whether you’re planning a redesign or looking to make upgrades that will increase the ROI of your current site, this conversation will leave you with fresh ideas and actionable takeaways.

    Meet the speaker

    Dennis O'Neil

    ONeil Interactive

    Dennis O’Neil is a respected internet sales and marketing strategist with 25 years of building industry experience. After nearly a decade in sales, marketing, and leadership roles with a national builder, he founded O'Neil Interactive to help builders harness technology to grow their businesses and scale efficiently. Today, O'Neil Interactive is the team behind HomefinitiⓇ, the platform powering some of the industry’s highest-performing websites. Under Dennis’s leadership, the company has become a trusted partner for builders seeking innovative web solutions. Dennis is regarded as a marketing sage, known for his strategic recommendations, innovative direction, and expertise in website design, engineering, and performance. He has spoken extensively to audiences at the International Builders' Show (IBS) and Pacific Coast Builders’ Conference (PCBC), authored two books, and written countless articles exploring technology’s impact on sales, marketing, and the consumer experience.