How to Create Sales Habits for Long-Term Success in 2026

Roland Nairnsey

New Home Sales Trainer & Author

Roland Nairnsey is an International New Home Sales trainer, speaker, & is the celebrated author of "Mastery of Selling for New Homes" and "Mastery of Negotiation," which includes "The 22 Golden Rules," available in The Builder Book Store. He has trained many thousands of salespeople to replicate his success. He has over three decades of experience and has successfully sold homes for numerous builders as both a salesperson, selling Sales Manager & Director of Sales, and is personally responsible for almost one billion dollars’ worth of new home sales. Salespeople love his refreshing “Real World” approach, teaching processes honed from his own experience, that are proven to increase sales. They find it easy to connect with his easygoing, caring manner and occasional oddball British humor. The feedback is that they laugh while they learn. Roland formed New Home Sales Plus eight years ago and has very quickly gained a loyal following of clients all over North America, with combined monthly sales in the billions. He delivers his training both in person and via interactive live Video Conferencing, which he conducts weekly. He writes a monthly article for Builder magazine, is an avid blog writer, posts Free Videos on his YouTube page, has a podcast called EXCIA, standing for Excellence in Action.

Jeff Shore

National Sales Trainer & Author

Jeff Shore has been training and coaching real estate sales professionals and leaders for over three decades. He is the founder of Shore Consulting, specializing in sales strategies for many of the largest real estate firms in the U.S. and Canada. His innovative, research-driven and real-world approach is more than just another sales technique; it’s a fundamental shift in how to approach the sales process that transforms the way we make connections and creates meaningful, lasting change. A fellow of the National Speakers Association’s exclusive Million Dollar Roundtable, Jeff is a highly sought after keynote speaker who inspires audiences across the globe to change their mindset and change the world. He is the author of four real estate sales training books and his work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications.

Cory Charles

Author and Speaker

Cory "Kxng" Charles, the Transformational Growth Architect, has been breaking the status quo all his life. Growing up as the youngest of three boys to immigrant parents from Trinidad in Brooklyn, Cory learned resilience and the value of hard work. Despite struggling with ADHD and constantly failing in school, he developed his Leap, Fail, Grow! (LFG!) approach from his own failures. Today, Cory empowers leaders and teams to think bigger and bolder through his SuperHero Mindset: choice separates heroes from villains- victors from victims, and the belief that we all have the power to rewrite our stories. Cory's approach transforms organizations by merging bold creativity with practical growth strategies, resulting in cultures that are playgrounds of limitless potential. His clients, including Tedx, Zillow and NASCAR, experience unprecedented growth and alignment, proving that with the right mindset, anything is possible.

Heidi Schroeder

Senior Business Consultant

As ECI’s Senior Consultant for Lasso, Heidi is passionate about improving the homebuyer experience and teaches Lasso clients how to leverage the CRM to improve personal connection and drive sales growth. While working for a high-volume On Your Lot builder in the Pacific Northwest, Heidi launched and grew the Online Sales Program, directed overall corporate marketing strategy, and worked with franchise offices to focus local marketing. She monitored sales activity, developed sales training, and created a comprehensive Customer Experience Program to keep customers engaged in the homebuilding process and beyond. In her down time, you can find Heidi exploring the backwoods and beaches of the Pacific Northwest with her husband Jason and sons Orion and North.

Terrell Turner

Customer & Partner Marketing Manager

Terrell Turner is the Customer and Partner Marketing Manager at ECI Software Solutions, where he leads customer advocacy, partner marketing, and storytelling initiatives across the residential construction space. With more than a decade of experience in new home sales and marketing, Terrell brings a rare operator’s perspective to marketing strategy. His background spans Online Sales Counselor leadership, content creation, and video production, giving him firsthand insight into what actually moves buyers, sales teams, and partners to action. Terrell’s work focuses on elevating the customer voice through case studies, referral and ambassador programs, community engagement, and partner-driven campaigns that deliver measurable impact. In 2023, he was recognized by the National Association of Home Builders with the Gold Award for Online Sales Counselor of the Year, underscoring his deep understanding of modern homebuyer engagement. At ECI, Terrell bridges sales, marketing, and partnerships to create programs that are practical, scalable, and built for growth.