Fix the Gaps and Fuel the Sale: Mystery Shop Findings Every Builder Needs

Are your leads slipping through the cracks and you don’t even know it?

Join Leah Fellows of Blue Gypsy Inc. and Carol Morgan of Denim Marketing, for an eye-opening look into the 2026 National Homebuilder Mystery Shop findings from their 6th annual report done along with Melinda Brody & Company. In this power-packed session, we’ll reveal the good, the bad, and the missed opportunities that could be costing you sales.

From first impressions to follow-up failures, this year’s results highlight exactly where builders are falling short, and how to fix it fast. You'll walk away with real data, real examples, and practical takeaways to elevate your online and onsite sales performance.

In this session:

• Discover common breakdowns in the customer journey
• Hear how Marketing, OSCs, and onsite teams can better collaborate
• Learn proven strategies to increase responsiveness and lead conversion
• Walk away with tips you can implement immediately

Whether you're a builder, marketer, sales leader, or online sales counselor, this session will help you bridge the gap between lead generation and conversion, and fuel your success in 2026 and beyond. Don’t miss this chance to uncover what your competitors are doing and what your customers wish you were.