Make Your Homebuyer Experience Work As Hard As You With NoviHome And ECI MarkSystems

Summary: Connecting NoviHome with MarkSystems helps home builders reduce buyer anxiety, cut down on constant status questions, and move inventory faster by automatically sharing construction updates and communications in one place. Buyers receive real-time progress updates and notifications, while builders save time, protect margins, and keep crews focused on building instead of answering repetitive questions.

Today’s buyers want answers fast, and most aren’t shy about speaking up to get them. After the contract is signed, you’re still on the hook for months of questions, status calls, and folks showing up on site to “check in.” That’s time away from building and fixing, and in this market, every minute lost and every idle house hurts your bottom line. 

We’ve seen it all too often: good crews tied up answering the same “what’s next?” Instead of keeping the build moving, the buyers are left in the dark, which can lead to frustration. The chaos builds at every level.  

That’s where connecting NoviHome with MarkSystems starts to make a real difference, giving you a better way to keep jobs and people moving. 

Why buyers get anxious, and your crew gets stuck 

Once a buyer signs, it’s easy for them to feel cut off. They’re excited, but the process can feel like a mystery as to what’s happening and when. Meanwhile, your people are left handling more questions and calls than actual construction updates. Two big headaches come up again and again: 

1. Lost hours on back-and-forth: when buyers can’t see progress, they reach out over and over. Before you know it, you’ve got days eaten up by emails, calls, and surprise visits, all of which keep your crew from hitting the schedule.
2. Reputation on the line: unhappy buyers talk. One clunky experience now can cost you two or three jobs down the line, all because they didn’t feel in the loop. 

And let’s not forget, homes sitting too long drain cash. Let’s get those homes moving on the market!  

Keeping it simple, keeping it moving 

Hooking NoviHome up to MarkSystems means the info already in your system goes straight to your buyers, without the extra hassle. Updates get shared in an app that’s easy for them and adds zero extra work for you or your staff. 

Build trust with automatic updates 

Your construction crew logs milestones every day, such as the framing or cabinet installation. With this setup, buyers receive an instant heads-up. They see their progress move on a simple tracker (think pizza delivery, but for homes). Less guesswork for them, way fewer “just checking in” messages for you. 

All your buyer chats in one place 

Let’s face it, carrying conversations on five different phones is a recipe for dropped balls. If a sales agent leaves, you don’t want important details or relationships going with them. NoviHome’s in-app chat keeps every message in one spot and tied to your team, so buyers always know who to reach and you’re never in the dark. 

Moving inventory with real urgency 

When you’ve got a home ready to go, prospects following that property on NoviHome can get a push notification right away about a price drop or new incentive. No more hoping someone checks their inbox. Now, interested buyers are the first to know, and you move houses faster without a price race to the bottom. 

What it means for your business 

This isn’t about shiny software. It’s about protecting your profits and freeing up your team. 

• Protect your margins: move inventory quickly, avoid holding costs, and keep more cash in your pocket.
• Save serious time: fewer calls and clearer updates mean your people can stay focused on schedules and quality.
• Give every buyer the same solid experience: no matter who works with them, buyers get steady communication and clear updates, making your brand the one folks recommend. 

Let’s talk shop 

If you’re tired of lost hours, missed updates, or homes sitting vacant for too long, we understand. We've walked job sites, sat through tough buyer meetings, and know how these headaches can stack up. 

Learn how to clear up the day-to-day noise and let you (and your team) get back to building. Whether you’re coming to the International Builder Show in Orlando or just want to talk it through online, reach out. 

We’re here to listen, answer real questions, and see if this fits your style of building. 

Book a time to chat with us—let’s take some of the stress out of your build cycle and help good work stand out. 

Recap: Today’s homebuyers expect fast, transparent updates after they sign a contract. When they don’t know what’s happening, they call, email, or show up on site—pulling construction teams away from schedules and driving up costs. At the same time, poor communication hurts builder reputations and slows inventory turnover.

By integrating NoviHome with MarkSystems, builders can automatically send construction milestones, messages, and inventory updates directly to buyers through a simple mobile app—without adding work for staff.

This approach:

• Reduces buyer calls and site visits
• Keeps all buyer communication centralized and secure
• Builds trust through real-time progress visibility
• Helps sell spec homes faster with instant notifications
• Protects margins by reducing holding costs and wasted labor

The result is a smoother build cycle, a more consistent buyer experience, and a stronger brand reputation—without changing how builders already work.