Big Ideas for Small Businesses The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development. + Page 18
Creating Your Buyer Personas
Understanding who we’re speaking to and what their goals and pain points are is the first step to crafting a marketing messages that engage audiences.
2019 SMB Mobile and Digital Technology Trends
The last few years have proven that mobile is not a fad or trend, but here to stay. As people have been increasingly willing to adopt mobile applications into their daily...
Are You Really Selling Your Products to the Correct Buyer?
Many of ECI’s customers—manufacturing, distribution, field services, and building and construction businesses—were a part of the great modern industry infrastructure and...
3 barriers to cloud adoption for SMBs and why they shouldn’t matter
It’s no secret that cloud technology has been leading the movement towards digital transformation. In fact, a recent survey found that 83 percent of enterprise workloads...
Considering Artificial Intelligence and Machine Learning Technologies? Be Curious but Wary
oday you can open any number of paper and online resources in the business and technical realm and find a story or position on Artificial Intelligence (AI) and Machine...
Build Your Brand with Thought Leadership
Any company can say, “Buy from me” or “We have great customer service.” However, if you really want to build your business and your brand, becoming a thought leader is one...
Creative Freelancers Make Marketing Projects Perfect
If your business is set to undertake a website redesign, marketing collateral revisions, or other large project, you may want to consider hiring freelancers to perform...
6 Essentials for an Effective Marketing Strategy
Even though marketing is a fundamental business function, it is often the first place executives look to cut costs. Despite shrinking budgets, marketing teams are still...
Attract Media Attention for Your Business with Press-Worthy News
What’s unique about your company? What makes your company stand out from the competition? Is it the quality of the products you offer or your painstaking manufacturing...
Usability Testing Boosts Website Traffic
Knowing what's on your website is important, but sometimes that familiarity can become a liability, especially when you are trying to improve the usability of the site....
10 Email Practices to Avoid
Marketers are being increasingly encouraged to go where our customers are and communicate in ways they prefer. We’re expected to be flexible, be able to pivot and to stay...
Keys to Customer Loyalty
Many businesses speak about the importance of customer service, but in practice, creating true loyalty often takes a back seat to gaining new customers.
Stay on top of industry trends and insights.
Subscribe to the Big Ideas for SMBs blog.