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Big Ideas for Small Businesses The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development. + AI + Page 20

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Woman working on laptop developing cornerstone content for a website SEO strategy

How to Develop Cornerstone Content for Your Website

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Laptop screen showing successful email marketing campaign dashboard for small business

Why Email Marketing Still Delivers Big Results for SMBs

See why email marketing remains the top ROI channel for SMBs and how to boost results using segmentation, mobile optimization, video, and automation.

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LinkedIn for Small and Medium Sized Businesses, Part 2

LinkedIn is the place to be for small and medium size businesses as we made the case for in Part 1 of this series.

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LinkedIn for Small and Medium Sized Businesses, Part 1

If your business is not actively marketing on LinkedIn, you could be missing the best opportunity available to you for generating leads, building strategic partnerships,...

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Advantages of Cloud Computing for Small Businesses

In today’s world of technology, many companies are utilizing software to manage their business, whether it is a robust Enterprise Resource Planning (ERP) system or...

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Lock and credit cards symbolizing PCI compliance and data protection

PCI Compliance for Businesses: What It Is and Why It Matters

Learn why PCI compliance protects your business from data breaches, fines, and customer loss—and how it builds trust with secure payment processing.

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Employee making eye contact with a customer, showcasing positive body language

Why Emotional Intelligence is Crucial for Customer Service Success

Learn how emotional intelligence improves customer service, builds rapport, and reduces conflict—boosting customer loyalty and your business’s reputation.

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Business team working together to support a nonprofit cause in the community

Why Supporting Nonprofits Strengthens Communities and Companies

Supporting nonprofits strengthens your company culture, builds community ties, and improves employee engagement. Learn how to embrace community through giving.

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10 Ways to Differentiate Your Business from the Competition

No matter which business you are in, at some point you will worry about competitors. How can you differentiate yourself, your product, or the services you provide when...

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An Explanation of the Theory of Constraints in Simple Terms

I have written extensively in my books, articles, and blog posts about a concept referred to as the Theory of Constraints (TOC).

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Creating Customer Loyalty

Many businesses speak the language of customer service/customer retention, but in practice, creating true customer loyalty often takes a back seat to gaining new customers.

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Marketing for SMBs Doesn’t Have to be Hard: Promote Your Business without Blowing Your Budget

What’s unique about your company? What makes you different from your competition? The quality of the products you offer? Maybe.

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