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Many businesses speak the language of customer service/customer retention, but in practice, creating true customer loyalty often takes a back seat to gaining new customers. Both are important to remain competitive and to grow your business. Many people do not realise, however, that it costs 5–10 times more to attract new customers than to keep existing ones satisfied.
Here are a few ideas to create customer loyalty AND increase referrals to your business:
These are just a few ideas to get you started on creating loyal customers. Try some of them out and see if you gain more loyal customers.
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About the Author