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How to Use Google to Market Your Job Shop Better

Google search

Google isn’t just a way to answer your questions. It can also be a marketing tool for your job shop. Because Google is such a popular search engine and advertiser, it’s a great idea to take advantage of its tools. Using Google effectively makes it easier for customers to find your shop, and some of its services are free. Google can help market your shop through Google My Business, Google Search, and Google Ads.

Google My Business

If you’ve ever Googled a business’s name and seen a box in the search results with a profile for that business, you’ve seen what Google My Business looks like. This is a way for visitors to get all the important information for your shop in one place, and it’s free to set up. This information includes your shop’s name, location, hours, and website address. Customers can also leave reviews and photos of your business. This helps your shop because it means you show up in search results even if your business doesn’t rank highly in Google’s search results.

Even if your shop does show up in the search results, having a business profile makes your shop stand out and means searchers are much more likely to click on your business profile. If someone is looking for a local shop, your business is much more likely to show up with a Google My Business profile. However, Google My Business isn’t the only way to make sure your shop’s website gets visitors.

Google Search

You may have heard of the marketing term SEO (Search Engine Optimization) that is used to help webpages rank higher in Google Search. If you haven’t heard of SEO, the most important part is writing great content for your website. If your website accurately describes your shop and what it does, then your site is much more likely to show up in search results. For example, if your shop specializes in CNC machining, then you’ll want to be sure those words are on your website, so Google knows to put your website in the search results for that phrase.

One great place to put everything your shop specializes in is your site’s About Us page. You may also want to put that list on your home page. If your shop is able to update it consistently, it’s also a great idea to have a blog. A blog with topics that are interesting to your customers helps Google see what your website is about and will make it rank higher in relevant search results. It will also keep visitors on your website longer, which helps to boost your ranking in Google’s search results. Another way to get on the first page of Google is to pay for ads.

Google Ads

While free options are great, it can be helpful to round out your strategy with paid Google Ads as well. Ads show up at the very top of Google search results, so wherever your shop’s website ranks, you can still show up on the first page. The price of the ad depends on several factors. One of them is what word or phrase you’re targeting. If you use a phrase that your website has useful information about, then that ad will be a bit cheaper. Therefore, it helps to get great content on your site before you start experimenting with Google Ads.

The price for an ad will also change depending on how competitive that phrase is. If you choose to advertise on Google, it’s a good idea to try out several terms before you set them to go live. Then, once you’ve picked your terms, keep an eye on how they’re doing, so you can remove the terms that aren’t doing well and assign more money to the ones that are.

Google has a huge presence online, so it’s a great idea to make that work for your job shop. By using these Google tools, you can boost the reach of your shop tremendously to reach new customers. You can have a big online presence even if your shop isn’t as large as some others. The bigger your shop’s online presence, the better. After all, people can’t hire your shop if they don’t know about it.

About the Author

ECI Staff Contributors love to share their insights and expertise on a variety of topics including sales, marketing, cloud, ERP, and SMB development as well as on product specific education. With offices throughout the United States, Mexico, England, the Netherlands, Australia, and New Zealand, more than 40 employees contribute to blog on a regular basis.