Inside the ECI Cloud: The Cornerstones of a Successful Cloud Service

Big or small, there are four key components of any cloud-based software that are necessary to ensure the success of a program and, even more importantly, the safety of...

5 Common Marketing Mistakes SMBs Should Avoid

When SMBs consider the hundreds of ways to market their businesses, determining which activities are essential can seem a daunting task.

Website Evaluation Checklist: A Quick 3-Point Inspection to Maximize Visibility and Performance

Many SMB executives and owners experience nagging concerns about their business websites. In all of our work to perfect this website, did we miss something important? Does...

How to Develop Cornerstone Content for Your Website

Marketing Doesn’t Have to Be Hard: Repurposing Content Is Key to Creative Marketing

If you're going to spend the time to create a press release (or any kind of content for that matter), shouldn't you want to make the most of it?

Five Steps to a Successful Press Release

Part of my "Marketing Doesn't Have to Be Hard" series, in my recent post, Promote Your Business without Blowing your Budget, I provided examples of general press-worthy...

5 Social Media Monitoring Tools for Your Business

On every major social media platform, your customers and prospects are having important conversations about your company. They’re discussing your brands and solutions, and...

Email Best Practices: Pay Attention to the Data

Email Remains a Shining Star in SMB Marketing

LinkedIn for Small and Medium Sized Businesses, Part 2

LinkedIn is the place to be for small and medium size businesses as we made the case for in Part 1 of this series.

LinkedIn for Small and Medium Sized Businesses, Part 1

If your business is not actively marketing on LinkedIn, you could be missing the best opportunity available to you for generating leads, building strategic partnerships,...

Advantages of Cloud Computing for Small Businesses

In today’s world of technology, many companies are utilizing software to manage their business, whether it is a robust Enterprise Resource Planning (ERP) system or...