Measuring Managed Print Services (MPS) Success: 5 KPIs to Track

See what ECI recommends you keep track of and optimize for MPS program

Top 5 Benefits of Managed Print Services (MPS) for End Users

Diffusing the Bomb: Understanding Anger

After 20 years in customer support, I think it's safe to say that I have seen my share of angry customers. Though there are different levels of anger and varying displays...

Creating Your Buyer Personas

Understanding who we’re speaking to and what their goals and pain points are is the first step to crafting a marketing messages that engage audiences.

2019 SMB Mobile and Digital Technology Trends

The last few years have proven that mobile is not a fad or trend, but here to stay. As people have been increasingly willing to adopt mobile applications into their daily...

Are You Really Selling Your Products to the Correct Buyer?

Many of ECI’s customers—manufacturing, distribution, field services, and building and construction businesses—were a part of the great modern industry infrastructure and...

3 barriers to cloud adoption for SMBs and why they shouldn’t matter

It’s no secret that cloud technology has been leading the movement towards digital transformation. In fact, a recent survey found that 83 percent of enterprise workloads...

Considering Artificial Intelligence and Machine Learning Technologies? Be Curious but Wary

oday you can open any number of paper and online resources in the business and technical realm and find a story or position on Artificial Intelligence (AI) and Machine...

Build Your Brand with Thought Leadership

Any company can say, “Buy from me” or “We have great customer service.” However, if you really want to build your business and your brand, becoming a thought leader is one...

Creative Freelancers Make Marketing Projects Perfect

If your business is set to undertake a website redesign, marketing collateral revisions, or other large project, you may want to consider hiring freelancers to perform...

6 Essentials for an Effective Marketing Strategy

Even though marketing is a fundamental business function, it is often the first place executives look to cut costs. Despite shrinking budgets, marketing teams are still...

Attract Media Attention for Your Business with Press-Worthy News

What’s unique about your company? What makes your company stand out from the competition? Is it the quality of the products you offer or your painstaking manufacturing...