Big Ideas for Small Businesses

SMBs Can Learn a Lot from the Mary Kay Vision of Teamwork

“We are all a part of each other’s success.” “Collectively, we accomplish more than we do individually.” These are maxims most of us hold true, but few business leaders...

Build Customer Relationships with Superior Online Service

Whether your business has an ecommerce site or services clients through an online presence, today’s digital customer service standards favor businesses that exceed...

Inside the ECI Cloud: The Cornerstones of a Successful Cloud Service

Let’s take a quick trip back to medieval times. You’ve got your castle, complete with surrounding moat. You’ve got a thick, strong drawbridge that opens over the mote and...

For SMBs, Sales and Marketing Teamwork Is the Key to Success

Marketing and sales have been traditionally set up at SMBs to run independently of each other in both B2B and B2C settings.

Inside the ECI Cloud: The Cornerstones of a Successful Cloud Service

Big or small, there are four key components of any cloud-based software that are necessary to ensure the success of a program and, even more importantly, the safety of...

5 Common Marketing Mistakes SMBs Should Avoid

When SMBs consider the hundreds of ways to market their businesses, determining which activities are essential can seem a daunting task.

Website Evaluation Checklist: A Quick 3-Point Inspection to Maximize Visibility and Performance

Many SMB executives and owners experience nagging concerns about their business websites. In all of our work to perfect this website, did we miss something important? Does...

How to Develop Cornerstone Content for Your Website

Why Email Marketing Still Delivers Big Results for SMBs

See why email marketing remains the top ROI channel for SMBs and how to boost results using segmentation, mobile optimization, video, and automation.

LinkedIn for Small and Medium Sized Businesses, Part 2

LinkedIn is the place to be for small and medium size businesses as we made the case for in Part 1 of this series.

LinkedIn for Small and Medium Sized Businesses, Part 1

If your business is not actively marketing on LinkedIn, you could be missing the best opportunity available to you for generating leads, building strategic partnerships,...

Advantages of Cloud Computing for Small Businesses

In today’s world of technology, many companies are utilizing software to manage their business, whether it is a robust Enterprise Resource Planning (ERP) system or...