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Hendrick motorsports amper performance dashboard

CASE STUDY: HENDRICK MOTORSPORTS INDUSTRY: MANUFACTURING

How Hendrick Motorsports Uses Amper to Drive Smarter Manufacturing Decisions

Real-time data powering efficiency and growth in contract manufacturing

Hendrick Motorsports transitioned from making parts solely for race cars to contract manufacturing, making data and efficiency critical to their success. By implementing Amper’s real-time machine monitoring platform, Hendrick Motorsports gained visibility into machine performance across all equipment—including older machines—enabling smarter decisions, optimized workflows, and strategic growth. This case study highlights how Amper supports their evolution and drives operational excellence.

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The Challenge

Pivoting Manufacturing Focus Amid Industry Changes

When NASCAR introduced the Next Gen car in 2022, Hendrick Motorsports had to pivot from internal race car parts manufacturing to contract manufacturing. This shift made manufacturing efficiency and data-driven decision-making paramount. They needed a solution that could provide real-time insights across all machines, including legacy equipment, to help optimize processes and support business growth.

The Solution

Easy-to-Implement Real-Time Monitoring Across All Machines

Amper’s plug-and-play system was easy to set up and worked seamlessly across Hendrick Motorsports’ entire machine fleet, including older, non-IoT-ready machines. The platform provides real-time data on machine status and performance, visible to everyone on the shop floor and in the office. This transparency enables the team to identify inefficiencies, optimize space, and make informed decisions about streamlining processes or replacing machines.

“Amper checked every box for us. It was incredibly easy to set up, worked across all our machines—even the older ones that aren't IoT ready. The real-time data is a game changer.”

Key Results: Data-Driven Decisions Delivering Quality, Timing, and Cost Benefits

Amper’s detailed performance reports, including dollar impact analyses, have transformed decision-making at Hendrick Motorsports. The team can now:

  • See the cost of keeping inefficient machines running.
  • Quantify savings from reducing downtime.
  • Validate production standards and job quotes.

This data-driven approach helps Hendrick Motorsports achieve the “trifecta” of quality, timing, and cost—setting them up for sustained success.

Future Vision and Integration: Connecting Data Across Systems for Strategic Growth

Hendrick Motorsports plans to integrate Amper with their ERP, scheduling, and time-tracking systems to manage operations from a single interface. Inspired by the data-driven strategies used in their NASCAR teams, they aim to move beyond basic tracking to strategic use of data for continuous improvement and growth.

Streamline production monitoring & drive continuous improvement