ECI Announces Two-Way Data Sync Between MarkSystems® Software and Lasso CRM

Joint users can now leverage both systems seamlessly without data duplication or reentry

Fort Worth, Tex.—Thursday, November 15, 2018 ECI Software Solutions, a leader in cloud-based business management solutions, and Lasso Data Systems, the leading provider of cloud-based CRM software for new home marketing and sales, today announced a two-way sync of key prospect data between ECI’s MarkSystems® ERP software and Lasso CRM. This real-time integration will instantaneously push data between the two systems, ensuring information is always up to date.

With this two-way data sync, customers will now be able to seamlessly toggle between both systems without the need to reenter data. The integration will increase operational efficiencies by eliminating duplicate effort and the potential for errors, helping builders save time, focus on increasing sales and grow their businesses.

"Keeping data in sync between Lasso and MarkSystems ERP is incredibly important,” said Chris Hartley, VP of Operations and Marketing, Dunhill Homes. “The last thing we want to do is send the wrong information to someone who’s on contract. We don't want to scrub the database to make sure a purchaser was mislabeled as a prospect. With the integration, we save a lot of time, and accuracy is guaranteed."

ECI and Lasso have worked together for five years, and in that time have collaborated to update offerings to meet the growing needs of their joint customer base of residential homebuilders and developers. The two companies will continue to advance this product integration to ensure data is accurate across the two systems and provide customers with dashboards of insightful information that will enable them to more effectively and efficiently operate their businesses.

“Customer feedback is at the core of everything we do at ECI, and we recognized that there was an opportunity to improve the efficiency of our joint systems and make our customers’ lives easier,” said Scott Duman, President, Residential Home Construction Group, Building & Construction Division at ECI. “We are confident that this data sync will allow our MarkSystems users to better leverage the value that Lasso CRM provides, such as lead management, email marketing, dedicated reporting and more.”

“The Lasso CRM and MarkSystems integration is a key success factor in helping our clients expand their businesses and be competitive in the fast-growing residential construction market,” said Dave Clements, CEO, Lasso Data Systems. “With the ability to tap the best features each system has to offer – without worrying about duplicating efforts or missing data – residential homebuilders and developers will now be able to grow their businesses at an even faster rate, and we’re looking forward to helping them along that journey.”

For a demo of MarkSystems, visit the website.

About Lasso

Lasso is the leading provider of cloud-based CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company's software is deployed on thousands of diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client's ROI while reducing their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, Canada.

About ECI

ECI Software Solutions provides industry-specific business software solutions and services, focusing on cloud-based technologies. For 30+ years, ECI has served small to medium-sized manufacturing, wholesale/retail distribution, building and construction, and field service organizations. Privately held, ECI is headquartered in Fort Worth, Texas, USA, with offices throughout the U.S., Canada, Mexico, England, the Netherlands, and Australia. For information, email, visit or call (800) 959-3367.

All trademarks are the property of their respective owners.