ECI Announces Integration Between MarkSystems ERP and INSEARCH Interactive’s IDA Pro Cloud Software Suite

New integration will increase website engagement for home builders and enable configurable floor plans, virtual design center selections with accompanying graphics

ECI Software Solutions, a leader in cloud-based business management solutions, today announced an integration between its MarkSystems® ERP software and IDA Pro Cloud, INSEARCH Interactive’s web-based interactive software. This integration enables MarkSystems users to increase engagement on their websites by offering website visitors an interactive sales and virtual design center solution through INSEARCH with relevant, up-to-date market insights based on housing information in their MarkSystems solution.

From researching the best builders in their areas to building 3D renderings of their dream homes, homebuyers have become more involved in the home building process than ever before—especially online. As a result, home builders need solutions that enable interactive websites that keep buyers engaged and updated with the most relevant, accurate and transparent information. To meet this need, ECI developed an integration between MarkSystems—the company’s leading ERP solution built for home builders—and INSEARCH’s web-based Interactive Software.

Now, MarkSystems users are provided with an interactive graphic platform to showcase floor plans with options, home renderings, virtual configurators and individual lots on their personal or business websites. Additionally, INSEARCH’s Interactive Suite has access to MarkSystems’ APIs to pull all company, development, house and plan information, which is used to fuel the additional option interface on websites. This ensures the job cost data—such as plans, availability and pricing—is synced with MarkSystems to provide homebuyers with the most accurate information. With this new integration, home builders will be able to increase their website traffic, engagement, increase option sales and attract potential buyers by allowing them to configure their homes online more effectively.

“Online self-service offerings are becoming more popular with homebuyers, which means home builders need tools to increase their online presence and improve customer engagement simultaneously,” said Scott Duman, President, Residential Home Construction Group, Building & Construction Division at ECI. “By collaborating with INSEARCH, we’re providing our MarkSystems users with a robust, integrated platform designed to drive sales and improve overall online engagement.”

“Outside influencers, like Amazon™, have changed the landscape for the way consumers buy. Through years of research, our interactive software is increasing engagement as well as increasing sales.” said Ryan Thornton, COO and Co-founder of INSEARCH Interactive, LLC. “The integration with MarkSystems, provides home builders with a seamless way to ensure that housing and plan information in their online Sales and Design Center Software is accurate and up-to-date without having to waste time entering information into two different systems or even learn a new software.”

To learn more about the integration between MarkSystems ERP and INSEARCH Interactive’s IDA Pro Cloud Interactive Suite, visit:

About ECI

ECI Software Solutions provides industry-specific business software solutions and services, focusing on cloud-based technologies. For 30+ years, ECI has served small to medium-sized manufacturing, wholesale/retail distribution, building and construction, and field service organizations. Privately held, ECI is headquartered in Fort Worth, Texas, USA, with offices throughout the U.S., Canada, Mexico, England, the Netherlands, and Australia. For information, email, visit or call (800) 959-3367.

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