ECI Enhances Lasso CRM for Home Builders, Developers and New Home Sales & Marketing Agencies

ECI Enhances Lasso CRM for Home Builders, Developers and New Home Sales & Marketing Agencies

ECI Software Solutions, a leader in cloud-based business management solutions, today announced significant enhancements to Lasso™ CRM, its customer relationship management solution that is custom-built for new home builders, developers and new home sales agencies. The features provide users with improved connectivity to other systems, streamlined workflows and greater visibility into their businesses.

Designed to make it easier to capture, nurture and convert more prospects into home buyers, Lasso CRM is used by more than 500 builders who have seen improved conversion rates of 30%. Now, with its announced enhancements, Lasso is even easier to use and will empower builders to achieve more value. Key features include:

  • Sales process email automation, which allows sales and marketing teams to set up a series of automated emails to nurture leads before or after an agent reaches out to them, thus eliminating the time-intensive process of manually following up.
  • Lasso data export to enable improved connectivity with some of the most popular business intelligence tools—including Google Data Studio, Tableau and PowerBI.
  • A reporting dashboard with interactive charts that provide insight into sales, appointments and traffic, giving sales and marketing managers the real-time data they need to make strategic business decisions.
  • Purchaser tracking, which gives customers a simple way to enter purchasing details, and automatically associates and updates the status of registrants for the purchaser.
  • Integrations with MarkSystems® ERP and LotVue® interactive sitemap software to reduce errors and eliminate the need for duplicative, manual data entry.

"Prior to Lasso, keeping track of prospects was not an efficient process and required a lot of effort,” said Jessi Kelly, Vice President of Sales & Marketing, StyleCraft Builders. “When we started using Lasso, all that changed; the system made it easy to organize our buyers’ information and made it easier for the sales team to follow up more efficiently. As a result of improving on our process, we have a 30% lead-to-buyer conversion rate."

“It has been a very exciting year for Lasso, and we’ve made great strides in providing our customers with the functionality they need for more efficient lead management,” said Scott Duman, President, Residential Home Construction Group, Building & Construction Division at ECI. “The integrations available and the new email automation make it easier for builders to manage leads from pre-sale to close. In addition, the expanded reporting capabilities allows our clients to gain better insight into their business and make more informed decisions."

ECI will be showcasing Lasso CRM and its full suite of residential home construction software solutions this week at the NAHB International Builders' Show® (IBS). To learn more, stop by the company’s booth #SU1041 and the Sales Central (room 219), or visit the website: