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    Big Ideas for Small Businesses

    The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development.

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    Sales Strategies
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    Sales Strategies
    5/8/2019—David Austin

    Increase Marketing and Sales Efficiency by Documenting Your B2B Target Audience

    Improve sales and marketing efficiency by documenting your B2B target audience. Align efforts, target better prospects, and drive higher ROI with clear strategies.

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    Sales Strategies
    22/7/2019—ECI Staff Contributors

    How to Drive Retail Traffic with Engaging In-Store Experiences

    Learn creative ways to drive retail traffic with engaging in-store experiences like workshops, Meetups, contests, and coffee lounges to boost sales and loyalty.

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    Lead Nurturing Strategy Dashboard
    Sales Strategies
    20/7/2019—ECI Staff Contributors

    How to Effectively Nurture Sales Leads and Boost Conversions

    Master lead nurturing with these five proven strategies. Learn how to build credibility, qualify leads, automate communications, and increase conversions for your business.

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    Sales professional applying positive mindset techniques from psychology of selling
    Sales Strategies
    19/7/2019—Lisa Armstrong

    The Psychology of Selling: Train Your Brain for Sales Success

    Learn 5 proven psychology-based strategies to build a positive mindset, boost resilience, and improve sales performance by training your brain for success.

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    Sales Strategies
    16/7/2019—Jenna Guy

    5 Ways to Improve Contract Management with Solution Selling

    Learn how solution selling improves contract management by boosting transparency, cost control, repeat business, and ERP integration for service providers.

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    Sales Strategies
    Business Growth
    Business Leadership
    7/6/2019—David Austin

    14 Reasons Prospecting Data Can Fail

    Here are 14 reasons prospecting data fails: poor CRM use, lack of training, or bad targeting. Learn how to fix them to drive better sales outcomes.

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    Three millenial B2B coworkers in an office setting using digital tools for purchasing decisions
    Sales Strategies
    Business Growth
    14/3/2019—Jack Farris

    Are You Really Selling Your Products to the Correct Buyer?

    Are your sales efforts aligned with today's millennial buyers? Discover how persona-based selling and digital engagement can boost B2B and B2C success.

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    Team of professionals collaborating at a table to align sales and marketing strategies for SMB growth and customer engagement.
    Sales Strategies
    Business Growth
    1/6/2018—Alan Margulis

    For SMBs, Sales and Marketing Teamwork Is the Key to Success

    Let's see how sales and marketing teamwork for SMBs boosts customer engagement, improves lead conversion, and builds stronger, more efficient business growth.

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