Big Ideas for Small Businesses The latest news, industry insights and more about ECI, ERP, and cloud computing for small to mid-size business development. + Page 19
Diffusing the Bomb: Understanding Anger
Learn how understanding anger in customer service helps diffuse tension. Explore brain science, emotional triggers, and practical tips to manage tough situations.
How to Create Buyer Personas That Drive Marketing and Sales
Craft buyer personas with this step-by-step guide to improve your targeting, personalize content, and align marketing, sales, and product teams around your ideal customer.
2019 SMB Mobile and Digital Technology Trends
Explore 2019 SMB mobile technology trends—AI, 5G, IoT, and more—transforming business apps, boosting efficiency, and enabling a mobile-first workforce.
Are You Really Selling Your Products to the Correct Buyer?
Are your sales efforts aligned with today's millennial buyers? Discover how persona-based selling and digital engagement can boost B2B and B2C success.
Eight Reasons Manufacturers Need ERP
Learn the top ERP benefits for manufacturers, from real-time data access to improved operations, inventory management, customer satisfaction, and business growth.
3 barriers to cloud adoption for SMBs and why they shouldn’t matter
Learn why security, maintenance, and cost shouldn’t stop cloud adoption for SMBs. Discover how the cloud reduces risk and saves time and money.
Considering Artificial Intelligence and Machine Learning Technologies? Be Curious but Wary
Understand artificial intelligence and machine learning in business. Learn how to spot real value, avoid hype, and make informed AI/ML tech investment decisions.
Build Your Brand with Thought Leadership
Learn how to use thought leadership for small business success. Share expertise, boost local presence, and become your industry’s trusted authority.
Creative Freelancers Make Marketing Projects Perfect
This insightful post discusses hiring creative freelancers for marketing. Gain fresh ideas, expert skills, and cost savings to elevate your next big project easily.
6 Essentials for an Effective Marketing Strategy
Build an effective marketing strategy with 6 essentials—from clear value statements and buyer personas to smart content, KPIs, and sales-marketing alignment.
How True Workforce Involvement Can Transform Your Business Performance
Learn how active listening and true employee involvement can transform business performance. Learn practical strategies for empowering your workforce to drive results.
How to Attract Media Attention for Your Business with Local Stories
Learn how to attract media attention for your business through press-worthy stories like new hires, community events, and giveaways—no ad spend required.