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Multiple studies have shown that consumers’ top priority (surpassing even price) is personalized attention. People want to be treated as individuals, not just job numbers. At the same time, the process adjustments needed due to the pandemic increase the challenges for meeting this need.
Homes are seen as safe havens (Faith Popcorn’s trend “cocooning”). This powerful market driver results in buyers expecting more design choices, regular updates, and close involvement in the build process. Yet currently, to function safely for everyone involved, builders are implementing virtual meetings and video tours in addition to using masks and social distancing for more traditional meetings.
How can professionals straddle the need to keep all parties safe and still create a genuine sense of connection and personal attention? The answer is in the details.
While the open-ended nature of the virus catastrophe is uncomfortable, you can reassure your home buyers that you are working creatively to fulfill their needs.