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When it comes to marketing efforts, business owners range from those who do zero marketing to those that have a full marketing strategy. One thing is abundantly clear—small businesses with some level of marketing are more effective in reaching revenue targets and improving the bottom line than those who do nothing.
Twenty years ago, marketing was just an expense line on the P&L. But today, those who are effective at marketing are making the biggest impact. Businesses no longer have the luxury of ignoring the development of a marketing strategy, hoping that working harder to service the customer will increase revenue.
Today, with digital marketing, small businesses can achieve maximum results with minimal effort and budget. If you are reading this and you have identified yourself as one of those businesses doing very little or no marketing at all, then I encourage you to START now.
So, where do you start?
Just like with anything else, consistency is key. Create a plan, commit, execute and evaluate. You will find that each time you complete a task, the next task is even easier.
Have you tried a marketing idea, and it worked or did not, but you learned from it? Share on social media!