For more than 25 years, Britannia was the ideal solution for small and growing dealers in search of value-driven technology. With its cutting-edge technology, Britannia Version 5, introduced in 2009, offered integrated order entry, purchasing, inventory, accounting, POS and a Web storefront in one system. Beginning in late 2014, ECi began transitioning dealers from Britannia to Red Falcon. ECi Red Falcon™ software combines a robust ERP system with next-generation e-commerce functionality. Red Falcon e-commerce features a strong back office that allows independent dealers to successfully compete and grow their core business model, with continued expansion into e-commerce, m-commerce and other business verticals.
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